wxgsi lifestyle brand Natural Curiosities, an e-commerce destination known for its one-of-a-kind pieces that boast a distinct Californian-European aesthetic, is set to open its first brick-and-mortar store on March 22nd. founded in 2014 by Christopher Wilcox, the shop originated as an online source for printable art and has expanded to sell furniture, decor, fashion and music merchandise. A trove of unique items all produced locally in L.A., it’s hard to leave without finding treasure.